AI
8 min read
Is AI actually sending you traffic? How to check in GA4
GA4 now has an AI Assistant channel, but it misses some AI visits. Where ChatGPT, Perplexity and Claude traffic lands, and how to count all of it.
Blog
Ideas and notes on growth, technology, and AI.
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Showing all 5 posts
- E-commerce
6 min read
A 30% Black Friday discount means selling 4x as much. Is that the plan?
Before you set a Black Friday discount, work out how many more orders it needs just to break even, and which offers cost you less.
- Growth
8 min read
Sales dropped overnight? Check these five things before you panic.
A short order of checks for a sudden sales drop: tracking, checkout, stock, traffic and demand, before you change a single ad or price.
- AI
10 min read
Don't ask what AI agents can do. Ask what you'd let them do unchecked.
Dots and Muse can work for you around the clock. A practical guide to what to hand an AI agent, what to keep, and how to give it more room safely.
- E-commerce
5 min read
Your CPC isn't too high. Your break-even is too low.
A $1.20 click can be a bargain or a slow leak. How to work out the most you can afford to pay per click, and the three levers that raise it.
