About me
I’m Achour Khattallah. I work across e-commerce, growth, web and app development, and AI. What connects those interests is a curiosity about people: what catches their attention, earns their trust, and makes them come back.
I enjoy understanding how the pieces fit together. How someone discovers a product. What makes a website easy to use. Where a small change can make an experience better. That’s what draws me to both the business and the building side of digital products.
My approach is practical:
- Start with a clear problem
- Build something useful
- Learn from how people use it
I like having room to experiment, question assumptions, and improve things along the way.
AI is another part of that curiosity. I’m interested in how it can help turn ideas into working products, make everyday tasks easier, and open up new ways of building.
This website is a place to share what I’m working on and what I’m learning as I go. You’ll find projects, experiments, and thoughts from across those interests.
Tools I work with
The platforms, services, and languages I use across commerce, growth, and development.
E-commerce & CMS
9 tools- Salesforce Commerce Cloud
- Shopify
- WooCommerce
- WordPress
- Drupal
- BigCommerce
- Webflow
- Contentful
- Sanity
+5 moreShow fewer in E-commerce & CMS
Advertising & acquisition
6 tools- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Google Merchant Center
- Amazon Ads
- ChatGPT Ads
+2 moreShow fewer in Advertising & acquisition
Also working with advertising across French marketplaces.
Analytics & experimentation
11 tools- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- PostHog
- AB Tasty
- Looker Studio
- BigQuery
- Power BI
- Tableau
- Matomo
- Plausible
+7 moreShow fewer in Analytics & experimentation
SEO & performance
8 tools- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
- PageSpeed Insights
- Lighthouse
- Yoast SEO
- Rank Math
+4 moreShow fewer in SEO & performance
Email & retention
8 tools- Salesforce Marketing Cloud
- Klaviyo
- Mailchimp
- Brevo
- ActiveCampaign
- Omnisend
- Customer.io
- Attentive
+4 moreShow fewer in Email & retention
AI & coding assistants
7 tools- Claude Code
- Codex
- ChatGPT
- Claude
- Gemini
- Cursor
- Ollama
+3 moreShow fewer in AI & coding assistants
Including local and open-weight model workflows.
Automation & integrations
4 tools- n8n
- Make
- Zapier
- Shopify Flow
Development & testing
14 tools- React
- Next.js
- JavaScript
- TypeScript
- HTML
- CSS
- Tailwind CSS
- Node.js
- PHP
- Python
- SQL
- Git
- GitHub
- Playwright
+10 moreShow fewer in Development & testing
Hosting & backend
9 tools- Vercel
- Cloudflare
- AWS
- Supabase
- Firebase
- Docker
- Resend
- Stripe
- Sentry
+5 moreShow fewer in Hosting & backend
A little beyond work
Outside of work, I enjoy:
- Gaming, especially FC27
- Spending time at the gym
If you’re working on something interesting, have an idea to explore, or just want to say hello, get in touch.